Offer to DJ events at a discounted price. Search
online for pricing information, and ask experienced DJs if they wouldn’t
mind telling you what they charge. Then offer to DJ at a fraction of
that price, such as 50%, for your initial engagements.
Don't pursue a once-in-a-lifetime event when you are under-qualified.
It might be tempting to go after a huge gig early on, but avoid that
temptation. Big gigs will be available when you’re ready for them. You
don’t want to get discouraged, harm your reputation, or burn any bridges
by biting off more than you can chew.
Expand your business into new territories. If you are
doing only parties, for example, offer to do weddings, too, or bar/bat
mitzvahs, retirements, birthdays, anniversaries, school dances, and
other functions.
Design a unique business proposal that makes you different from other disc jockeys.
You could specialize in a certain type of music or event, or
incorporate a karaoke machine. A lot of customers request videos at
their events. These could include slideshows or graphics that complement
your music.
Advertise your business. This can increase your
customer base and open up new avenues for work. Think of advertising
online, for example, or in trade outlets for the types of events you
want to host. These might include bridal outlets or event production
media.
Send out your own e-newsletter and/or email blasts to venues where you'd like to DJ
Fashion a cool website.
Highlight your experience and the type of gigs you do. Emphasize that
you’re flexible and can accommodate the host’s musical preferences.
Include clear contact information, and offer free, individual estimates
over the phone, not online.
Contribute content to other sites. See if you can get
a guest post or column on blogs and other media. Seek out DJ
publications for this purpose, and look at niche or trade outlets for
the types of events and activities you want to DJ.
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